Health, wellness and energy!
We have more than 50 years of commercial experience. Our products, both our own and third parties, are available in the different types of businesses throughout the geography of the Republic of Panama: supermarkets, pharmacies, stores, warehouses, cinemas, restaurants, hotels and even in government. We put the experience and positioning of our company at your disposal. Let's talk!
We are a family business. The first generation of the family begins as producers and traders of honey bee brand APIMA, recognized nationally for its age and presence throughout the market. Here the first commercial relationship with the business chains and old businessmen of the country is built. The first generation laid the foundations for the consolidation of our company today.
The second generation of the family, led by the engineer Juan Eduardo Malivern Fernández, along with his more than one hundred collaborators, manages to build a complete distribution throughout the territory over 20 years, allowing us not only to consolidate ourselves as an importing company, distributor and marketer of products, but also specialize in niche products or special markets.
Our mission and business vision
Provide our customers with health, flavor, well-being and energy, with the most diverse high quality products offered by the international market.
- Provide our consumers with leading and reliable brands for health and wellness.
- Offer products with the highest quality standards that translate into the wellness of those who consume them.
Currently, we are the exclusive distributors of nachos for all cinemas in Panama.
We achieve efficiency in our delivery logistics due to distribution centers, warehouses, vehicular fleet and work team.
We have three (3) distribution centers strategically located throughout the Republic of Panama. This allows us internal movements of merchandise in maximum time of 24 hours. The centers are located in Chiriquí, Coclé and Panama City.
We have two (2) warehouses in Panama City, with space for unloading 4 containers simultaneously, and 4 ramps for the daily loading of merchandise.
Human team and fleet of vehicles. We work with more than 15 delivery drivers, and maintain a fleet of more than 12 trucks and 8 panels intended exclusively for daily delivery of merchandise.
The brands that trust us
Foods and drinks
Personal care, baby accessories, glasses
Home and Gardening
Marketing and sales
We serve both the modern and traditional sales channel.
Our sales force consists of:
- More than 12 pre-sales vendors for the modern channel
- More than 15 pre-sales vendors for the traditional channel, or route.
We maintain a constant marketing structure through a:
- own team of drivers or promoters,
- tasting agencies,
- participation in health fairs, government fairs, sports and recreational careers,
- tastings and impulses from neighborhood stores, to supermarkets.
At the plant level, a marketing department is in charge of quotations, coordinations of fairs and tastings, marketing reports, and training, among others.